Is Avatar: Fire and Ash’s Press Access Smaller Than Previous Films?
Avatar: Fire and Ash, the third movie in James Cameron’s popular Avatar series, is set to hit theaters soon. Fans wonder if it gets less attention from the press compared to the first two films. Press access means how much media, like interviews and events, stars and the director get before release. Let’s look at what we know from box office history and recent news to see if this one seems smaller.
The original Avatar from 2009 became the biggest movie ever, earning 2.9 billion dollars worldwidehttps://www.statista.com/statistics/262926/box-office-revenue-of-the-most-successful-movies-of-all-time/. It got huge press coverage because it changed how movies looked with new 3D tech. Everyone talked about it for months. Then came Avatar: The Way of Water in 2022. That one made 2.3 billion dollars, third on the all-time listhttps://gower.st/articles/colourful-release-calendar-global-box-office-2-6-billion-november/https://www.statista.com/statistics/262926/box-office-revenue-of-the-most-successful-movies-of-all-time/. James Cameron made history as the only director with three films over 2 billion, joining hits like Avengers: Endgame at 2.8 billionhttps://www.imdb.com/news/ni63923456/https://www.statista.com/statistics/262926/box-office-revenue-of-the-most-successful-movies-of-all-time/.
For The Way of Water, press was massive. Stars like Sam Worthington and Zoe Saldana did tons of interviews. There were big premieres and trailers that broke records online. It kept drawing crowds steadily, not just at firsthttps://www.aol.com/articles/only-7-films-gross-more-194441052.html. Only seven films ever topped 2 billion, so hype was sky highhttps://www.aol.com/articles/only-7-films-gross-more-194441052.html.
Fire and Ash builds on that success. Early signs show strong interest. Disney and 20th Century Studios plan global releases with events in key markets like China, where past Avatars did well. Box office experts note the series keeps growing, even as theaters recover from tough yearshttps://gower.st/articles/colourful-release-calendar-global-box-office-2-6-billion-november/. Press access looks on par or bigger, with Cameron teasing new tech and story twists in recent talks. No reports say it’s smaller. Instead, the pattern holds: each film gets more buzz because the last one won big.
Sources
https://www.imdb.com/news/ni63923456/
https://gower.st/articles/colourful-release-calendar-global-box-office-2-6-billion-november/
https://www.aol.com/articles/only-7-films-gross-more-194441052.html
https://www.statista.com/statistics/262926/box-office-revenue-of-the-most-successful-movies-of-all-time/
