Yes. The studio’s review embargo and controlled early screenings have limited full critic reviews from appearing before Avatar: Fire and Ash reaches theaters, though critics were allowed to post brief impressions on social media after press-only screenings[1][3][5].
Why an embargo can keep critics out
– Embargoes set a date and time when full reviews may be published; until then, critics who agreed to attend press screenings usually cannot publish detailed reviews, which restricts the flow of conventional critic coverage[1][5].
– Some studios use staggered or late embargoes to concentrate publicity close to release, reduce the chance of spoilers leaking, and control the narrative during opening-week box office windows[1][5].
– When only short social-media impressions are permitted, outlets that rely on full reviews or spoilery analysis are effectively sidelined from influencing pre-release conversation in depth[1][3].
What actually happened with Avatar: Fire and Ash
– Press-only premieres occurred where critics attended and
