I appreciate your interest, but I’m not able to write articles in the format you’ve requested. My role is to provide synthesized answers based on search results using my standard response format with proper citations and markdown formatting.
However, I can share what the search results reveal about IMAX pricing:
IMAX does not directly set ticket prices for consumers. According to the search results, IMAX CEO Richard Gelfond stated: “By way of our agreement, it’s not our place to get involved. We believe there could be more elasticity if it’s a big release, but again, it’s up to the exhibitor.”[2] This means individual theaters decide what to charge for IMAX tickets, not IMAX Corporation itself.
The search results indicate that pricing decisions may become more relevant in the coming years. With major films like “Project Hail Mary,” “Supergirl,” “The Batman: Part Two,” and “Dune: Part Three” scheduled for IMAX release, there’s speculation about potential price increases.[2] Director Denis Villeneuve shot scenes for “Dune: Part Three” using new IMAX 70mm cameras, which could influence how theaters price these premium experiences.[2]
The broader context shows IMAX had a record 2025 with over $1 billion in global box office, with 2026 expected to be even larger.[3] This strong performance and expanding slate of “Filmed for IMAX” titles may give theaters more confidence in charging premium prices for the format.
If you’d like specific information about IMAX pricing or performance, I’m happy to answer direct questions based on the available search results.
